Built for home improvement contractors

Turn website visitors into
qualified leads — automatically.

Instimate is the instant cost estimator that captures real buyers and syncs them straight to your CRM. Stop chasing tire-kickers. Start booking jobs.

White-labeled · CRM-integrated · 60-second setup

You're paying for clicks. You're getting tire-kickers.

Form fills don't tell you the project. Phone calls eat hours just qualifying. Cheap leads chew up your sales reps and your ad budget. Most of them were never going to book — and you don't know that until the call is over.

Instimate flips the funnel: visitors qualify themselves before they ever reach your phone.

How it works

From visitor to qualified lead in three steps

01

Embed in 60 seconds

Copy a single script tag into your site. Squarespace, WordPress, HubSpot, custom builds — anywhere HTML works, Instimate works.

02

Visitors estimate their project

Your visitors answer a handful of questions about scope, materials, and location. They see an instant price range and a beautifully branded estimate.

03

Qualified leads land in your CRM

Name, email, phone, project scope, location, material tier, estimate range — everything you need to call them with context. Within seconds of submission.

What you get

Built for the way home improvement actually works

One-line embed

Drop a single script tag on any page. The calculator inherits your brand colors, logo, and content — no design work required.

Lead quality, not lead volume

Visitors qualify themselves through scope, location, and material tier before they ever submit. You get a complete picture, not just a name and an email.

CRM sync, built in

Native integrations with GoHighLevel and HubSpot, plus a signed outgoing webhook for anything else. Leads land in your pipeline within seconds.

Branded estimates by email & PDF

Every estimate is sent to the visitor as a shareable PDF carrying your brand. They remember you. They come back. They book.

Multi-location, multi-brand

Run one calculator per service line, per location, or per franchise. Each with its own pricing, theme, and lead routing.

Pricing that reflects your market

Built-in BLS labor data and regional permit costs keep your estimates defensible. Override anything that doesn't match your shop.

Who it's for

Trades that quote in ranges, not flat rates

Roofing. Siding. Windows. Kitchen & bath remodels. Decks & outdoor living. HVAC retrofits. Flooring. Solar. If your projects have material tiers, scope variables, and labor that depends on the home — Instimate gives prospects a number they can trust and you a lead worth calling.

Ready to convert visitors into booked jobs?

We'll set up a branded calculator with your services, pricing, and CRM connection in under an hour. See it running on your site before you commit.